This project involved building a powerful, multi-tab admin panel for a tech and networking company using Retool. The dashboard allows administrators to manage website content, users, transactions, video libraries, contact forms, and advertising, all from a centralized, secure backend interface. The goal was to reduce operational overhead, streamline content updates, and give internal teams full visibility into user engagement and system activity.

View, filter, and sort user and agent records with full CRUD capabilities

Track user activity and engagement metrics in real time

Assign or update user roles and statuses directly from the dashboard

Dynamic table displays all transactions with custom filters by date, status, and type

Enables financial reconciliation and behavior tracking

Integrated view of user speed test results for technical insight and trend monitoring

Helps identify recurring ISP issues or regional performance gaps

Manage two separate sections: General Support Videos and ISP-Specific Training

Upload, replace, or delete videos without developer assistance

All updates reflect instantly on the frontend site

Admins can dynamically change homepage or website copy from the panel

Manage custom tags and ad banners without writing code

View and respond to general contact form submissions directly

Full control over Google Ads placements and creative updates

Approve, manage, and review user-submitted ISP reviews for public display

Toggle-based control for real-time customer support availability

When the team is live, admins can activate support visibility on the frontend

Frontend: Retool

Backend: PostgreSQL, internal APIs

Media & Assets: Integrated cloud storage for training videos and ad content

Website administrators managing all platform content and user records

Customer support teams toggling visibility or updating video help docs

Marketing teams replacing ads and tracking engagement with no developer support

Internal ops overseeing performance metrics and speed test results

📊 Dashboard Overview

🧠 Deep Performance Diagnostics

📈 Historical Trends & Tracking

🛠 Core Web Vitals Focus

📂 Scoring, Sorting & Reporting

The centralized admin dashboard eliminated the need for manual website edits and disconnected tools. What once required multiple platforms and developer input is now handled in a single, intuitive interface. Content updates are now 3x faster, and support response times improved by over 40% thanks to the live toggle and centralized video training access.