Brand Naming, Strategy, Logo & Brand Identity - Retail Startup

I worked closely with this freeze-dried candy brand's 3 founders to develop their Brand Name, Brand Identity and Packaging Design. I developed their strong brand story using the foundation of freeze drying food originating from food preservation for space travel. I then developed a 5-member rock band named Monkey Rocks that is based on the real monkeys that travelled for space exploration. 

The logo and feel of the Monkey Rocks brand was heavily infused with its brand story, and is presented with a mischievous, bold and adventurous brand identity - featuring a bold icon, colour scheme and complimentary typography set. You'll see the awesome illustrations of the 5-member bag towards the end of this project, presented on 3D Mockups that were created during the packaging design phase of this project.