The Event Architect Brand

The brief: Build a standout brand identity for an event architect, not just another planner. The name itself needed to carry weight: Event Architect positions the business above the noise in a crowded wedding and events industry.

Where it started: The first version was built entirely in Canva, pulling together different elements into a brand-in-a-box package: logo, business plan template, brand guide, wedding invitations, letterhead, invoices, and business cards. It worked as a starting point, but the logo wasn't scalable. Too much going on, too many competing elements.

The redesign: I moved the identity into Affinity Designer and then into Adobe Illustrator (self-taught in 3 days). The new mark is a split-clock icon: clean, geometric, and built to scale from a favicon to a billboard. Every piece of collateral was rebuilt from scratch: letterhead, business cards (front and back), and brand stationery, all carrying the refined identity system.

The transformation: From a Canva composite to a professional, scalable brand identity system built in industry-standard tools. The Event Architect brand now has a mark that works at any size, collateral that feels cohesive, and an identity that matches the caliber of the business it represents.