BTS of a Viral Drop: PH Apparel's Ghost Collection

As a social media marketing specialist, I was responsible for managing the rollout of the Ghost Collection by Pornhub Apparel on social media. My responsibilities included creating a mood board and filming guides for the photoshoot and video direction, creating all promo social assets, and selecting final photos for the campaign. Additionally, I created the Behind-the-Scenes video project.

The Ghost Collection was a massive success, with the entire collection selling out within one week of its first drop. This project showcased my ability to create compelling visual content, manage social media campaigns, and drive sales through strategic marketing efforts.