The color palette reflects Lisbon’s vibrant yet welcoming atmosphere, with warm neutrals and teal, symbolizing the city’s diverse hues and evoking a positive, fresh start. Paired with this is the use of Raleway for headings, which adds an elegant, modern touch, and Lato for body text, chosen for its readability and approachability. This combination balances the brand's informative and friendly tone while ensuring clear communication.