Brand Identity Design : Leila in Lisboa

Project Overview

Leila in Lisboa is a brand that aims to be the ultimate guide for those curious about exploring or relocating to Lisbon. My goal was to create a brand identity that reflects this mission—welcoming, informative, and adventurous—while visually capturing the essence of Lisbon's vibrant culture.

Brand Identity

Logo Design:

Inspired by Lisbon's iconic architecture, the logo features elements like tiles, row houses, and arches. Using the monospaced Novamono font, each letter is equally spaced, symbolizing the idea of tiles. The logo uniquely incorporates both "Lisbon" and "Lisboa," with an animated "n" that transitions into an "a" to highlight the city's dual identities. The brand mark—a window formed by the two "L"s from Leila and Lisboa—represents a gateway to discovering the city's wonders.

Color Palette & Typography:

The color palette reflects Lisbon’s vibrant yet welcoming atmosphere, with warm neutrals and teal, symbolizing the city’s diverse hues and evoking a positive, fresh start. Paired with this is the use of Raleway for headings, which adds an elegant, modern touch, and Lato for body text, chosen for its readability and approachability. This combination balances the brand's informative and friendly tone while ensuring clear communication.

Design Strategy:

Informative: A clear hierarchy in layouts and easy-to-read fonts ensures smooth user experiences, whether the content is educational or inspirational.

Welcoming: The colors and design elements create a warm, friendly environment, making visitors feel at home when engaging with the brand.

Adventurous: The brand identity supports inspirational content with lively imagery, encouraging users to explore everything Lisbon has to offer.

Further Potential: Website & Beyond

Though we’re focusing on brand identity for now, the concept could naturally extend to a website. A user-friendly, informative site could showcase the logo’s animated transitions, along with products like maps, guides, and even video content like YouTube series or Lisbon city tours.