VISION largely started as a way for me to make a short animated spec loop on an energy drink can. But halfway through setting up an established brand logo, a question hit: "What if I created my own custom energy drink brand instead?" The end product spanned a full brand identity, custom logo and packaging designs, and a polished 8 second hero teaser.

In a market flooded with energy drinks built on raw hype and excessive caffeine, how do you build a brand focused on sustaining the push? Not the first can getting started, but the second or third when you're close to finishing your project? The goal was to position VISION as the go-to drink when energy starts to fade, but the grind isn't finished.

Instead of traditional high-dose caffeine, the concept relies on a blend of paraxanthine and citicoline to deliver sharp mental clarity and alertness without the crash or insomnia afterwards. That focus-first philosophy became the backbone of the entire identity.

I kicked things off by designing four distinct flavors tailored for a full day's workflow:

Orange Mimosa, for the morning jumpstart

Phoenix Fire Cherry, for the midday refresh

Watermelon Snow, for the late-night breeze

Guilded, for when you just can't decide as you work your craft

Designed in Illustrator, the minimalist cans act as bold accents for a busy workstation while representing how each flavor spans across the palate. Once I was happy with the 2D vector layouts, it was time to move into 3D.

As weird as it sounds, the 355ml sleek can is personally my favorite can. It’s comfortable to hold, offers the ideal amount of liquid, and—most importantly—I can finish the drink before it gets lukewarm. Naturally, it was the only choice for the 3D model.

The entire model was created and UV unwrapped inside Autodesk Maya before being brought into Substance Painter to bake materials, obsess over how many blemishes metallic textures can have, and layer the graphic wraps.

The 8-second commercial acts as a rapid-fire trailer, hitting viewers with each flavor, key brand messaging, and macro product detail in under ten seconds. Bold kinetic typography, minimalist camera pacing, and procedural condensation simulations work together to deliver maximum visual impact in a tight timeline.

VISION isn't necessarily your every day caffeine, it's more like… breaking the emergency glass. When the world starts to swim and you feel yourself shutting down, we're here to help you 'See the VISION' and keep pushing until you can finally relax. The result of this project was a brand catered towards helping the artists, the entrepreneurs, and the grinders to go one more hour as they bust their a**.