Sweet Ingredients - Something Sweet Dough

Something Sweet Dough came to me with a fantastic new idea: create an ad that showcases the core ingredients of their delicious frozen cookies.

With being responsible for the entire pipeline, from model and texturing the doypacks to pushing a cinnamon burst in Bifrost before finally crafting the sound design in post, my goal for this campaign was to translate the brand’s ingredients not just in a visual way, but in an auditory way as well. I focused on visual storytelling to communicate the tactile 'pop' of chocolate and the 'puff' of cinnamon, ensuring the viewer can practically taste the experience before the final hero shot.

The result was a sweet 12 second, 2400x2400 ad that's designed for anything they might need for social media.