This project was a conceptual exploration into the sensory world of the Gucci Bloom Eau de Parfum. The goal was to create a visual identity that feels as light and fragrant as the scent itself.
The Vision: I focused on a "dreamlike garden" aesthetic, using a soft, ethereal color palette and floating botanical elements to symbolize the awakening of the fragrance.
Design Execution: The centerpiece is the iconic pink bottle, surrounded by dynamic, gravity-defying white florals. I utilized a sophisticated rose-gold gradient for the primary typography to add a layer of premium warmth and luxury.
0 likes · 0 views · Mar 16, 2026
This project was a conceptual exploration into the sensory world of the Gucci Bloom Eau de Parfum. The goal was to create a visual identity that feels as lig...
