Most business owners pick brand colors because they "look nice."
That's costing them customers.
Here's what the research actually says:
📊 85% of consumers name color as the primary reason they choose one product over another even when quality is identical.
📊 62–90% of snap judgments about a brand are made within 90 seconds based on color alone.
📊 Consistent brand colors increase recognition by up to 80%.
So when a startup says "I want blue because I like blue" I stop the conversation.
Color is psychology.
Color is strategy.
Color is your brand's first handshake with a stranger.
Before you pick a palette ask: what do I want people to FEEL?
💬 What color is your brand and did you choose it strategically or intuitively? Tell me below.
0 likes · 0 views · Mar 17, 2026
Most business owners pick brand colors because they "look nice." That's costing them customers. Here's what the research actually says: 📊 85% of consumers n...
