Marketing Lead

I led the team that was responsible for all marketing efforts with the goal of making Cairn Homes PLC. a household name. My remit covered brand, consumer research, acquisition and retention while managing an annual budget exceeding €20 million.

Led the most extensive private residential consumer research project in Ireland, leveraging both qualitative and quantitative insights. These findings informed robust marketing plans including, mass marketing, email and communication strategies

Successfully devised and implemented go-to-market strategies, introducing a new website and brand for 13 housing developments in the first year. Achieved impressive results, including 56% unprompted recognition and category-leading Share of Voice (SOV)

Delivered exceptional growth, achieving 100% revenue growth year over year for two consecutive years, surpassing all sales targets and solidifying Cairn Homes PLC as an industry leader