Qualitative Analysis for The BoF Brand Magic Index Vol.2
Charlene M. Teressa
Image belongs to BoF.
I scraped and collated all the data from the top 50 fashion brands featured in this report, inputted it into an Excel spreadsheet to conduct analysis and summarise key insights. I also received data from the team's data partner, Quilt.AI, to do quantitative analysis on the same 50 brands on another spreadsheet to present my findings to the Director of Advisory.
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Posted Sep 9, 2024
I performed data scraping and qualitative analysis of The BoF Brand Magic Index, a report done to quantitatively analyse the brand-customer relationship.
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The Business of Fashion
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