Yae! Landing Page by Estefani MauroYae! Landing Page by Estefani Mauro

Yae! Landing Page

Estefani Mauro

Estefani Mauro

🔋 YAE! Landing Page + Mobile / Exchange NFTs for Energy Enthusiasts Innovative advertising platform crafted for energy content creators. It features a dynamic landing page and a combined e-commerce and blog website tailored to a niche audience of energy enthusiasts.

My Role As the Product Designer for YAE!, my contributions were key across various stages of the project:

Ideation and Validation: Collaborated with business leaders to validate ideas and concepts using quick lo-fi prototypes. Branding and Conceptualization: Leveraged the established branding to initiate the conceptualization of the website, adapting the visual scheme and developing prototypes. Design System Development: Led the creation of a scalable Design System as the Design System Master, ensuring future adaptability. Crafted user flows, developed lo-fi wireframes during workshops, and translated these into hi-fi presentations. Feature Definition: Defined key features essential for the product’s success, ensuring alignment with the business vision.
NFTs for Energy Enthusiasts The platform includes a section where users can explore a variety of energy-related stories, such as energy-saving tips and sustainable practices. Users can follow creators and engage with the content. There is also a shopping section where users can purchase items featured in the energy stories. The content and seller options are customized for each user's country, ensuring relevance and convenience (Reference: Check24.de).
Final Designs
Design System 1. First Steps Creating a comprehensive Design System is vital for the efficient development of digital products. The Design System for YAE!, a desktop-first web app, was meticulously crafted, focusing on the shop and stories components.
2. Ongoing Updates A Design System should evolve to meet business needs and user feedback. Consistency across all team members is crucial, highlighting the importance of a designated "System Master" to oversee updates and revisions.
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Posted Dec 30, 2025

An advertising platform for energy content creators featuring a dynamic landing page and a combined e-commerce and blog site for energy enthusiasts.