Ideation and Validation: Collaborated with business leaders to validate ideas and concepts using quick lo-fi prototypes.
Branding and Conceptualization: Leveraged the established branding to initiate the conceptualization of the website, adapting the visual scheme and developing prototypes.
Design System Development: Led the creation of a scalable Design System as the Design System Master, ensuring future adaptability. Crafted user flows, developed lo-fi wireframes during workshops, and translated these into hi-fi presentations.
Feature Definition: Defined key features essential for the product’s success, ensuring alignment with the business vision.