UI/UX Design for Paytera Crypto Wallet

As the sole Senior Product Designer for Paytera, my key contributions included:

UI/UX Design:Led the entire design process, from initial concepts to high-fidelity prototypes, ensuring a seamless user experience. Competitor Analysis:Identified opportunities for differentiation through thorough competitor analysis. Branding and Naming: Created the branding strategy and coined the name "Paytera." Visual Design:Designed the app's visual identity, including color scheme, typography, and overall aesthetics.

Introduction  Serving as a Crypto Wallet, Paytera enables seamless sending and receiving of cryptocurrencies, along with the added benefit of earning cashback through its app. Users can store a wide array of cryptocurrencies, conduct peer-to-peer transactions, make crypto payments to businesses, and enjoy cashback rewards on purchases made via Paytera. Key Features Multi-crypto Support:Safely manage, trade, stake, and utilize various cryptocurrencies through a single, convenient application. Instant Payments with Low Fees:Initiate payments at your favorite stores or send funds to friends with just a few clicks, all while benefiting from minimal transaction fees. Earn Rewards:Receive crypto cashback rewards on every transaction made through the Paytera app, enhancing the value of your purchases.

Setting Paytera Apart In a crowded market, Paytera stands out by offering unique benefits to both users and businesses: For Users: Enjoy the flexibility of decentralized transactions, maximize savings with low processing fees, and receive instant funds with no setup fees. For Businesses: Embrace cryptocurrency acceptance, diversify revenue streams, and enhance sales opportunities with a streamlined payment process facilitated by Paytera's QR code system. UI Research and Redesign Understanding the importance of user experience and visual appeal, Paytera underwent a comprehensive UI research and redesign process. Utilizing insights from competitor analysis while striving to differentiate itself, the UI transition focused on enhancing user-friendliness and adhering to established UX patterns within the crypto-wallet landscape. Following discussions with the client, it was decided to opt for White Mode based on the findings of the UI research.