STÆDIUM - strength gaming

context

By conducting user research, we discovered that 87% of individuals crave more enjoyment in strength training, while 73% believe exercise would be more fun if it felt like a game. In response, STÆDIUM by Freeletics was created: a smart, addictive out-of-the-gym training experience that combines full-body exercises with engaging gamification. This innovation introduces a new category of fitness: strength gaming.

The core of the STÆDIUM ecosystem revolves around using a mobile phone as a camera tracker and gaming interface, linked to a TV via a dock. This setup enables real-time tracking of body movements during gameplay, while all game catalogues, user profiles, and records are easily accessible through the mobile app.

responsibilities

Enhancing Companion Native App experience.

Creating Player profile and settings.

Contributing to the creation of a new design system

Creating a visually impactful strength gaming experience to secure funding.

impact

Leading the evolution of strength training

Digital fitness peaked during strict at-home lockdowns worldwide in 2020. Once life went back to “normal”, the desire for connection surged more than ever before. Evolution must happen to continue to grow and meet the ever-changing desires of people seeking healthier lifestyles. STÆDIUM is that evolution.

Positive User Feedback: Received commendation for the overall aesthetic appeal, functionality, and clarity of user profiles, reflecting successful design and user experience implementations.