#1 fitness coach - Freeletics

context

Freeletics has been the leading provider of AI-based fitness and lifestyle coaching since disrupting the fitness industry in 2013 and is one of the fastest-growing FitTech companies in the world.

responsibilities

Shaping Product Vision & Design Strategy by conducting user research, analysing market trends, and collaborating with product managers and stakeholders.

Aligning UX Strategy with Product Vision and Business Goals by collaborating closely with product management, engineering, marketing, and leadership to ensure design vision execution.

Leading Core Product Experience Design by understanding user needs, guiding the UX design process, creating intuitive interfaces, and ensuring a seamless user journey.

Designing a compelling user experience to support users in reaching their fitness goals while ensuring that business goals are met.

Defining design standards and guidelines, creating a design system that ensured consistency across the product.

Effectively presenting design concepts to stakeholders, gaining support for decisions.

Mentoring colleagues by guiding and coaching junior designers and researchers within the company.

impact

Helped 54 million people become a better version of themselves at Freeletics

Raised training retention by 23+%

Increased app to social media share by +47%

Featured 6x as App of the Day, Editor's Choice App & Play Store