Ghaf Group — Branding & Landing Design for a Fintech Merger
Alex Yuzik
Ghaf Group — Branding & Landing Design for a Fintech Merger
Ghaf Group is a fintech company formed through the merger of Faculty Group and Ghaf Capital. I developed a new brand identity, including a culturally rooted logo and a sleek landing page to launch the new group’s presence.
Challenge
Combine two legacy brands into one unified visual system that respects cultural symbolism and signals innovation.
My role
Brand concept, logo design, typography, color system, landing page design.
Deliverable
A confident, minimal identity that blends tradition with modernity and supports future brand growth.
Final Ghaf Group logo combining Arabic lettering in the symbolic desert tree — crafted to represent strength, heritage, and tech-driven growth.
Typography and spacing system built for Ghaf’s digital identity — bold and clear, yet refined for fintech communication.
Mobile-first UI with dark theme and mission-focused structure — introducing Ghaf Group as a full-stack global Web3 & AI hub.
Landing page mission section with immersive visuals — blending digital storytelling with regional symbolism and brand philosophy.
Like this project
Posted Jul 2, 2025
Created branding and landing for Ghaf Group — merging Faculty Group and Ghaf Capital into a unified fintech identity with Arabic-inspired logo and modern UI.
Likes
2
Views
17
Timeline
May 5, 2025 - Jun 2, 2025
