Kasu — Full-Stack Design for an RWA Lending Protocol
Alex Yuzik
Kasu — Full-Stack Design for an RWA Lending Protocol
A DeFi credit platform that allows users to invest crypto into RWA projects and earn returns. I led the development of the full brand identity, UI/UX design for both the pro and lite versions of the platform, and created multiple landing pages. I also created the platform’s mascot — Kasu the cat — to guide users through the interface, adding warmth and trust to what is typically a cold data-driven experience.
Challenge
Make complex, data-heavy financial instruments accessible and emotionally meaningful.
My role
Brand design, product UI/UX, illustration.
Deliverable
A modular, intuitive design that is easy to understand and gives the product a welcoming, trustworthy feel.
Hero section of the Kasu landing page — soft minimalism, 3D florals, and refined typography to communicate trust and clarity in RWA lending.
Landing page section focused on Kasu’s tech narrative — combining abstract 3D visuals with messaging around efficiency and real-world impact.
Main dashboard of the Kasu web app — modular, accessible interface for tracking lending strategies, APY, and portfolio performance.
In-app reporting view — clear data visualization of loan structures and payment schedules designed for transparency and investor confidence.
Marketing materials showcasing Kasu's visual identity across digital assets — from yield campaigns to brand storytelling and platform promotion.
Like this project
Posted Jul 2, 2025
Led the complete design for Kasu — from branding and UI/UX to marketing visuals. Built a clean, scalable system to support product growth and partner campaigns.
Likes
2
Views
13
Timeline
Mar 2, 2024 - Apr 16, 2025
