Aurelian - brand identity
Alex Yuzik
Aurelian - brand identity
A premium Web3 brand targeting high-end investors and early adopters. I created the full visual identity, including a custom monogram logo, typography system, and brand visuals inspired by fashion and luxury culture.
Challenge
Build a timeless and exclusive visual brand in a saturated Web3 market.
My role
Brand identity, logo design, art direction, digital assets.
Deliverable
A restrained, elegant visual system that communicates trust, refinement, and premium positioning.
Aurelian logotype and monogram — custom-drawn to reflect fluid motion, balance, and elegance for a premium Web3 audience.
Brand storytelling visual — soft desert light and minimal composition to evoke timeless luxury and crypto futurism.
Business card design — metallic foil stamping and warm material tones conveying exclusivity and tactile quality.
Office signage and interior mockup — branding extended into physical environment for a consistent high-end experience.
Organic 3D visuals reinforcing the brand’s refined, nature-inspired visual language and high-end aesthetic.
Custom pattern system derived from the monogram — used across brand packaging, print, and web collateral.
Like this project
Posted Jul 2, 2025
Crafted a premium brand identity for Aurelian, a luxury-focused Web3 startup. Designed minimalist logo, visuals, and assets for digital and physical presence.
Likes
13
Views
105
Timeline
Jun 5, 2025 - Jun 28, 2025
