Na’tea’ral Collection - healthy herbal teas for every occasion

Inside these ‘books’ are 'pages' where you can refill biodegradable teabags into the slots, making this a 100% environmentally friendly, zero-waste product (the packaging also made exclusively from recycled paper).

The target audience are primarily those who have a love for tea, appreciation of novelty gifts and decor, environmental enthusiasts, the health-conscious and those interested in holistic medicine.

The unique tea flavours range per book and depend on the different types of health issues people deal with and how the tea properties can benefit them. This particular book helps with insomnia, cold-like symptoms and digestive issues.

I wanted to create a packaging design that had not been done before, would be eye-catching as it varies in appearance to other brands on the shelf and would appeal to an audience who takes alternative routes to traditional Western medicine. I took an illustrative route and a muted colour palette to give a nurturing and natural feel to the brand and its users.