This project began with a powerful referral from a past client, rooted in a foundation of trust. The founder of Flora Miora sought a skincare identity that felt like a beautiful memory—one that could bridge the gap between historical elegance and modern confidence.

The Dream: An identity inspired by decorative vintage Chinese tin can packaging.

The Requirements: A design that was highly decorative, floral, and detailed, featuring a signature bird motif.

Designed to stand confidently on storefronts and premium signage, evoking the feel of a classic apothecary.

I spent 25 days fully immersed in this vision, treating every element with the care of a historical artifact.

Features elegant, high-contrast serif typography with integrated bird and floral illustrations

Directly inspired by the original tin can concept, featuring circular labels and detailed bird motifs.

The retail identity was crafted to stand confidently in the modern world while feeling deeply rooted in history. I designed the environmental touchpoints to evoke the feeling of a classic, high-end sanctuary.

The Signature Signage: An ornate, wrought-iron oval sign featuring the high-contrast Flora Miora wordmark, designed to attract discerning patrons with its timeless aesthetic.

The retail front utilizes dark wood framing and clean white typography to create a sophisticated, apothecary-inspired storefront. Smaller window decals feature the circular bird mark, ensuring consistent brand recognition from every angle.

A sophisticated mix of deep "Midnight" tones and heritage colors:

Forest Green (#306259) and Earthy Brown (#684735).

Soft Cream (#fgecde) and Vintage Rose (#118482) for a romantic, historical feel.

Designed with a focus on typography-led luxury, using the rich brown and cream palette.

The brand's stationery was designed to extend the "vintage-modern" experience to every physical interaction. Each piece serves as a tactile extension of the Flora Miora story.

A detailed brand manual bound in a deep umber cover, featuring the signature bird motif and gold-foiled floral filigree.

To ground the vintage elements in today's world, the brand's visual language incorporates photography that highlights natural beauty and organic strength. We utilized portraits that emphasize a "moment of calm," with floral crowns that tie back to the brand’s botanical roots. The primary serif logo is used as a bold overlay, demonstrating the brand's ability to remain the center of attention even against complex, natural backgrounds.

Custom-designed floral patterns wrap the packaging, reinforcing the "vintage" dream the founder imagined.

The packaging was designed to be "the gift before the product," ensuring every unboxing feels like a special occasion.