This project focused on enhancing the user acquisition (UA) management experience within the Appsumer platform by introducing an innovative Auto Insight feature. The goal was to transform complex data into actionable insights, enabling businesses to make data-driven decisions with ease and precision.

The primary challenge was to design a system that could seamlessly integrate automated insights into the existing UA management workflow. This involved:

Simplifying complex data sets to be easily digestible for users.

Ensuring the automated insights were contextually relevant and timely.

Maintaining a user-friendly interface that aligns with the existing platform design.

As the Lead UX Designer, I was responsible for:

Conducting user research to understand the needs and pain points of UA managers.

Designing wireframes and prototypes to visualize the Auto Insight feature.

Collaborating with cross-functional teams to ensure the feature's feasibility and alignment with business goals.

Iterating on designs based on user feedback and testing results.

The implementation of the Auto Insight feature led to:

Improved user engagement with the UA management platform.

Enhanced decision-making capabilities for businesses through timely and relevant insights.

Positive user feedback highlighting the feature's usability and impact on their workflow.