Brand, Logo,+ Web Design for Bakery

lauren dees

Marketing Strategist
UX Researcher
Product Designer
Google Drive
Google Sheets
Squarespace
Website + Social Media: View FigJam | Visit Website
I used FigJam and Google Drive (re: Figma) to collaborate with the business owner on the sitemap, product name list.
I used this framework to map out the design of the website. I sourced creative inspirtation from other bakery brands that have a fresh/bright aesthetic and effective branding. We launched with the homepage and rerouted quickly to the order here page to eliminate more clicks than necessary.
Working on increasing sales through the website versus DM's on the facebook page. We are running a giveaway on our social media platforms to increase brand awareness and engagement. With this roll out, we're highlighting Fall Season markets where they will have products in person.
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