Botanical Collections: Digital
lauren dees
Botanical Collections holds a special place in my heart as it ties into my other creative hobby - container gardening. I met Kelly, owner of BC, through a referral and the rest is history. In addition to being her digital marketing director, I help with experiential marketing with the BC showroom at America's Mart in Atlanta, GA.
Social Media Management: Facebook / Instagram (Meta Business Suite)
Using Google Drive, I cataloged this clients entire photo log from Dropbox, and organized by collection and style. This is tedious but it allows for flexibility when stock availability changes so often. As a B2B client, their email marketing is more important so these are sent weekly (sometimes biweekly), and social is sporadic. We incorporate re-sharing of vendor photos featuring the pottery in either sales or lifestyle staging.
Weekly Email Newsletter: Constant Contact
Shared Google Drive for photos, video, current order forms, catalog, etc.
Notion (6 month planning for social and email campaigns)
Website: Squarespace
Content Management
User Experience
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Posted Jun 11, 2023
Content Creation (Video + Imagery) and Content Planning for wholesale pottery business. Adobe Creative Suite, Meta Business Suite, Constant Contact.
