JAZZ COFFEE / HEATMAP
Specialty Coffee Packaging Design
Description
Jazz Coffee is a Ukrainian specialty coffee roastery. The goal was to create bold, recognizable packaging that stands out in the specialty coffee market. HEATMAP uses a heat-inspired gradient on metallic silver packaging, translating the roasting process into a distinctive visual language.
Packaging concept
Cold metallic silver contrasts with a vivid heatmap gradient inspired by the coffee roasting process. Each coffee features a unique heatmap pattern while remaining part of the same packaging system.
Information system
A clean white label organizes essential product information: origin, altitude, tasting notes, process, variety, and score. The oversized blue score creates a clear hierarchy and differentiates each coffee in the range.