Bilingual Food Delivery App and Brand for the Gulf | Sahn by Leo ReedBilingual Food Delivery App and Brand for the Gulf | Sahn by Leo Reed

Bilingual Food Delivery App and Brand for the Gulf | Sahn

Leo Reed

Leo Reed

Overview

Sahn is Arabic for plate. It's a food delivery brand and app launching in the UAE and built to expand to Saudi Arabia, designed in English and Arabic from the first screen instead of translated at the end. I created the name, identity, design system and app screens in Figma. Fictional brand, created by Leo Reed. Not a real product.

The mark

The symbol is ن (nūn), the last letter of صحن, drawn as a bowl with a date resting in it. Arabic readers see the letter, and everyone sees a bowl. It's one solid shape, so it holds up at 16 px and on a delivery box.
Lockups in both scripts, app icons, color, type and the brand on a delivery box.
Lockups in both scripts, app icons, color, type and the brand on a delivery box.

Color and type

The palette is sumac red and saffron, chosen to keep the brand clear of the orange, green and teal the big regional delivery apps already use. Baloo Bhaijaan 2 covers Latin and Arabic in one family, and Readex Pro carries the interface in both scripts.

Five screens, two directions

Home, Ramadan iftar mode, restaurant menu, checkout and live courier tracking, each in English and Arabic.
Checkout in AED with Apple Pay, card or cash on delivery. The total includes the service fee and 5% VAT.
The Arabic side mirrors the layout, not the world: back arrows, steps and the cart bar flip, while the map, the logo and photos stay put.
English and Arabic pairs: home, Ramadan mode, menu, checkout and tracking.
English and Arabic pairs: home, Ramadan mode, menu, checkout and tracking.

Ramadan is a mode, not a redesign

The night palette is a second mode of the same color variables. One switch turns Home into the iftar version, with a countdown to Maghrib and an order-by time so food arrives before the fast ends.

Built for handoff

The file has 12 color variables in Day and Ramadan night modes, 11 text styles and 7 components. Six of them have English and Arabic variants (restaurant card, dish row, cart line, status step, tab bar and payment option), and the button works in both.
Each directional component has an English and an Arabic variant with the same layers.
Each directional component has an English and an Arabic variant with the same layers.
An RTL rules card covers digits, currency (AED 24.00 in English, 24.00 د.إ in Arabic) and bidi text, so a developer can build it without guessing.
The RTL rules that ship with the file.
The RTL rules that ship with the file.

Deliverables

Name and identity · Brand board · Figma design system (variables, text styles, components) · 10 mobile screens (5 English, 5 Arabic) · RTL rules
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Posted Oct 19, 2026

Brand identity and English/Arabic app design for Sahn, a fictional food delivery brand in the Gulf: RTL screens, a Ramadan mode and AED checkout.