Mira: 3 Hook Variants for a DTC Skincare Video Ad
Leo Reed
The goal: find the hook that stops the scroll
The first two seconds decide whether a skincare ad gets watched. I built one 20-second ad with three different openings, so a brand can see which one wins before spending more.
What I did: script, hooks, motion graphics, sound
Wrote the script and the three hooks: a five-star review, a price-and-results comparison, and a direct call-out.
Kept everything else identical (product, routine, first-order offer, call to action), so the test shows the hook and nothing else.
Animated every line with on-screen captions, so it reads with the sound off.
Made the sound: a light music bed and UI sounds synced to each move.
Hook A: the review
Hook B: price versus
Hook C: the call-out
Deliverables for TikTok, Reels and Meta
Three 20-second ads in 9:16 (1080x1920), one per hook
A 4:5 cut (1080x1350) for the Meta feed
Structure: hook, product, routine, offer, call to action
Hook A, 4:5 feed cut
Want hook variants for your product?
I reply within one business day with three hook ideas and a quote. Once you approve them, the first version arrives in 5 business days. Packs start at $300. More samples at creative.leoreed.com.
Like this project
Posted Oct 14, 2026
One 20-second skincare ad with three hooks to test: a review, a price comparison and a call-out. Built for sound-off in 9:16 and 4:5 for TikTok and Meta.
Likes
0
Views
7
