Vapify — UK Vape E-Commerce Store, 1200+ Products

Live UK vape e-commerce store built for retailer Joanna — 1,200+ products, age-gated and compliance-aware, live at vapify.co.uk.

Joanna needed to compete in one of the UK's most crowded e-commerce niches, where established vape shops win on catalog depth, dispatch speed, and price.

A large catalog (1,200+ products) across kits, pods, e-liquids, nic salts, pouches, and coils — without overwhelming shoppers.

The regulatory reality of the niche: age verification before entry and TPD-compliant presentation.

It had to look like a serious, established UK retailer from day one — in this market, trust signals decide the sale.

Category-first navigation: vape buyers know what they want, so the whole IA is built around instant category access with a mega-menu and a prominent product search bar.

Compliance as UX, not friction: a clean age-verification gate at entry and a TPD Compliant badge in the trust bar turn legal requirements into credibility signals.

Retail trust bar: free UK delivery over £30, same-day dispatch up to 8pm, lowest price guaranteed, and the Trustpilot rating — the four things UK shoppers compare — pinned across the top of every page.

Dark neon identity (deep navy with violet-pink gradients) that fits the product culture while product cards stay bright and legible with glow-lit photography.

Conversion-first hero: Premium Vapes Delivered Fast, one dominant Shop Now CTA, and best-selling devices (Elf Bar, Lost Mary, IVG, Hayati) shown immediately.

Full storefront: search, brand and flavour indexes, sale section, cart, and WhatsApp ordering for instant customer contact.

Age-verification gate and TPD messaging integrated without hurting the conversion flow.

AI-accelerated build (Lovable → React + Tailwind CSS) — a catalog-scale store shipped on a startup timeline.

A storefront that stands next to established UK vape retailers in polish and trust presentation.

Compliance handled by design — the age gate and TPD messaging are credibility signals, not conversion killers.

Scalable category architecture ready for a 1,200+ product catalog and ongoing promotions.

Brand identity for web · Full e-commerce build · Age-verification & compliance UX · Category & mega-menu IA · Responsive design · Deployment on custom domain — vapify.co.uk