Video for Amtrak Pacific Surfliner
Ro Roth
Amtrak Pacific Surfliner (a major U.S. train transportation agency) hired me to highlight the benefits of train travel and how it's the best way to explore the coast by using creative content.
I was inspired by a follower's comment on one of my previous Amtrak videos that I posted a year before. The follower asked for tips for first time riders. I wanted to make a video that showed my experience and provided valuable information for riders.
Screen shot from Instagram with cover of reel post, caption, and trending song.
Goal: To show how great Amtrak train travel is
Reel is informational and highlights the beauty of train travel
The experience:
We discussed the deliverables, usage rights, and terms and conditions through e-mail and a written contract.
The company required Pacific Surfliner to be tagged in all content, captions to comply with FTC guidelines, and include #PacificSurfliner. They also suggested other hashtags that I did use in the post.
The company sent me round trip business class tickets for travel between San Diego and Los Angeles.
On this trip, I didn't have anyone to help me film, so I had to be extra creative in public.
After I finished filming and editing, I submitted (stories + video with captions and hashtags) assets in a shared folder for review. The company requested one text revision. Once I changed the text, I scheduled the post and published.
Reel shows perks of train travel
Results: The company loved the content. The reel received 60.1K likes, 664 comments, 37.2K+ shares, 18.9K+ saves, and 1.1M+ views.
Click the link below to watch the video for Amtrak Pacific Surfliner
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