@roinwanderlust Instagram is now its own brand

I create content on Instagram about travel, hotels/airbnbs, hiking and restaurants/bars!

How it started:

At first, I posted pictures of my travels on IG, where friends, family and internet friends would respond and ask me for recommendations. I managed social media accounts seriously for companies I've worked with, but not myself yet.

I slowly gained a following, so I wanted to learn how to monetize Instagram. I began following other social media managers and content creators. I tested different forms of content, trends, hashtags. I stayed updated on social media news.

I got invited to reels bonuses and Amazon affiliates.

I created a list of content ideas, a content calendar, techniques on how to keep my audience engaged and consistently posted reels. I studied my analytics, answered questions, and created content based on the metrics and feedback.

Drove my travel community to 2.3K+ followers and 1M+ reach for Dec 2022 by posting consistently, using trending sounds, publishing reels and engaging with my audience.

My audience actively lets me know when they use or go to my recommendations, such as booking a hotel, taking the Amtrak or trying a restaurant. This shows they look to me as a trusted source for information and guidance. 

By Oct 2023, I grew my following to 48.7K+ followers with a monthly reach of 2.9M+.

I've worked with many brands and businesses including Buick, Amtrak, Omni Hotel and the Grand Colonial Hotel. You can find my brand work here.