For this project, I borrowed and filmed a 2024 Buick Encore GX Avenir to support Buick's Fall Road Trip Campaign.

I was inspired by the content on Buick's social media accounts, so I wanted to make sure to capture different angles of the vehicle, the inside, and its features. At the same time, I put my own spin to show my personality and the type of creator I am.

Goal: To showcase the capabilities of the vehicle

We discussed the project majority on e-mail and a few video calls.

Buick gave me a lot of creative freedom. They required a tag and a hashtag, and trusted me with the rest, including the video, other hashtags, the script and caption.

I enjoyed brainstorming ideas to incorporate the vehicle in a road trip that would also include helpful information for a travel audience. The company approved the proposed itinerary.

I picked up the vehicle and I filmed it in different locations of San Diego parks, from Torrey Pines State Reserve to Centennial Park on Coronado Island. I chose San Diego as its a popular destination for travelers any time of the year.

Results: The video is high-quality and captivating. Buick commented on the video and sent me an e-mail that they enjoyed watching my stories and content. The reel received positive feedback from the audience and it currently has 500 likes, 43 comments, 152 shares, and 16.2K views.

Click below to view the video for Buick