Brand Identity Design for Sustainable Pet Care Brand – Fetch
Liz Girdwood
Like this project
Posted Jun 13, 2024
A versatile pet brand logo with soft serif typography and a distinctive pawprint, designed to communicate quality, warmth and sustainability.
Likes
3
Views
45
Brand Identity & Logo Design for Sustainable Pet Care Brand – Fetch
Services: Brand Identity Design, Logo Design, Packaging Visual Direction
Industry: Sustainable Pet Care
Project Overview
Fetch is an online pet care brand built around sustainability, quality, and warmth. The brand required a strong, memorable identity that would translate across ecommerce, packaging, and retail experiences.
The Challenge
The challenge was creating a logo and identity that felt:
Premium but approachable
Playful but not childish
Professional enough for retail and e-commerce expansion
The Solution
I developed:
A custom serif wordmark with organic curves
A full illustration system including pet and product icons
A warm, earthy colour palette to support sustainability values
A scalable logo for packaging, digital and signage
Results
Fetch launched with a cohesive and recognisable identity that increases brand trust and loyalty among pet owners.
SEO Keywords
Pet Brand Designer, Sustainable Brand Identity Design, Logo Designer for Pet Brands, Ecommerce Branding Designer
