My Role As the designer on the project, I was responsible for adapting the visual design system to over 100 different social media cards. This included creating variations for matchday content, player profiles, announcements, quotes, results, and more—while maintaining brand consistency and visual impact across all formats and platforms. I ensured each asset aligned with Juventus’ identity and could scale across different teams and communication needs.

Process Overview The project began with an in-depth analysis of the Juventus brand identity, fan engagement data, and current social media trends. I crafted a modular design system adaptable across formats such as matchday posts, player features, quotes, and story content. Key elements included a bold black-and-white palette with gold highlights, geometric typography, and lightweight animations for reels and stories. Templates were built with scalability in mind, ensuring consistency across men’s, women’s, and youth teams.

Impact & Results The final assets contributed to a stronger visual consistency and brand recognition across platforms. Engagement metrics showed a notable increase in interaction rates, particularly on matchday content and animated stories. Internally, the modular system streamlined content creation, allowing for faster production without sacrificing quality. The project reinforced Juventus’ digital presence with a look and feel that is both modern and faithful to the club’s legacy: bold, ambitious, and unmistakably Juventus.