A curated collection of logo design work created over the past seven years, spanning collaborations with brands across tech, fashion, architecture, culture, and more.

Each logo in this series was designed to capture and express the core essence of a brand — whether through bold, custom wordmarks or refined, minimalist icons. My goal with every identity is to create a mark that feels authentic, timeless, and functional across both digital and physical applications.

As the Creative Director and lead designer at MOST, I was involved hands-on in every step of the branding process — from discovery and strategy to concept development, refinement, and final asset delivery. I worked closely with founders, marketing teams, and product leads to ensure the visual identity aligned with the brand’s positioning and business goals.

Each identity project followed a structured yet flexible creative process:

Discovery & Brand Positioning I start by diving into the brand’s mission, values, audience, and competitive landscape. This foundation helps define the right tone and direction for the visual identity.

Visual Research & Moodboarding I collect references and visual cues to explore possible stylistic directions, often collaborating with clients at this early stage to align on a shared aesthetic vision.

Concept Exploration Through iterative sketching and digital drafts, I explore logo concepts — balancing storytelling, simplicity, and adaptability. I often test logos early in context (social profiles, signage, app icons) to ensure usability.

Refinement & Finalization Once a direction is chosen, I refine the logo, define clear rules for spacing, color, and usage, and often pair the logo with a broader visual identity system including typography, palette, and layout guidance.

Delivery & Brand Guidelines Final deliverables include a full set of logo assets and, where needed, a custom brand guideline deck for internal and external use.

These logos have helped clients:

Launch new ventures with confident, clear branding

Reposition themselves in crowded markets through distinct visual identities

Create visual systems that scale across digital platforms, packaging, signage, and merchandise

You can explore complete branding case studies and extended identity systems on the MOST archive.