BRAND IDENTITY AND DIGITAL PRODUCT REVAMP

Sacmar, a leader in essential oils and raw materials for the flavor industry, approached MOST to redefine their brand identity and update their digital presence. With decades of experience, Sacmar needed a visual identity that reflected both their longstanding legacy and their modern, forward-thinking approach.

As Creative Director and lead designer at MOST, I oversaw the complete brand redesign, from initial discovery and strategy to the final digital rollout. My role involved developing the visual language, logo design, and creating a seamless integration between the physical and digital touchpoints. I collaborated closely with Sacmar’s leadership team to ensure the new identity aligned with their vision for growth and innovation.

Discovery & Strategy We started by diving deep into Sacmar's rich history, values, and core business—understanding their leadership in the flavor industry and how they wanted to communicate this legacy in a modern context. We also studied market trends and competitors to identify a unique visual position for Sacmar that felt both relevant and differentiated.

Logo Design & Concept Development The redesigned logo blends bold lines with elegant curves, symbolizing Sacmar's balance between tradition and innovation. Through multiple iterations, we explored how to reflect the company’s growth and market expansion visually, ultimately creating a logo that’s dynamic yet timeless. The logo itself became the starting point for the broader visual identity.

Visual Identity & Design System We developed a cohesive visual identity centered around the logo's glyphs, using kaleidoscopic patterns and gradients to inject vibrancy and depth into the brand. These elements are more than just decorative; they are based on the geometry of the logo and serve to create a unified experience across all touchpoints. These patterns bring energy and sophistication to both marketing materials and digital platforms.

Digital Integration & Revamp The updated visual elements were applied to Sacmar’s digital products, including their website and online presence. We ensured that the new identity not only looked great on screens but also enhanced usability and engagement. The vibrant geometric patterns and rich gradients were used to enhance user experience and elevate the overall aesthetic of the digital platform.

Final Deliverables The project included a complete set of brand guidelines, logo assets, digital templates, and a fully redesigned website. The guidelines ensured that Sacmar could maintain consistency across all marketing materials, from product packaging to digital advertising. The floral theme of the mockups was created using Ideogram.

The redesign of Sacmar’s visual identity and digital presence has had a measurable impact:

The new logo and brand elements have reinforced Sacmar’s leadership in the flavor industry, enhancing their market presence with a modern and professional look.

The geometric patterns and gradients have added depth and sophistication, making their marketing materials stand out and engage their audience more effectively.

The digital revamp resulted in a more user-friendly website, improving client interaction with the brand and creating a seamless experience across both desktop and mobile platforms.

Through this revamp, Sacmar not only revitalized their brand but also established a fresh, dynamic identity that aligns with their innovative approach to business and the evolving demands of the digital world.