Exova – Premium Vape Liquids

Exova – Premium Vape Liquids Exova is a premium e-liquid brand created to redefine the vaping experience through bold flavors, a distinctive identity, and a digital-first ecosystem for retailers. The project aimed to go beyond product design, building a brand that merges taste, style, and innovation.

My Role I led the creative direction and brand development, working across naming, storytelling, packaging, and communication assets. I also contributed to the digital experience design, ensuring consistency across every touchpoint.

Process Overview The project started with market and trend research to define Exova’s positioning. From there, I developed the naming system for flavors, crafted brand storytelling, and designed a modern, cohesive visual identity. The process also included creating marketing materials and exploring tools to support retailers, such as a dedicated CRM and an AI-powered assistant.

Impact & Results Exova launched as more than a product line — it became an ecosystem that empowers retailers and connects with consumers through strong branding and innovation. The project delivered a recognizable visual identity, an engaging narrative, and digital tools that strengthened the brand’s long-term positioning in the vaping industry.