I managed and optimised all eCommerce operations for Spotlight Oral Care across multiple regions, overseeing platform management, tech stacks, and risk analysis. I led a team, coordinated closely with marketing and creative departments, and drove a range of projects from landing page builds to full site redesigns. My role focused on enhancing UX through mobile-first design and performance optimization using analytics and code improvements. Additionally, I provided leadership within the senior team and brought extensive experience in Shopify Plus platform management.