Built two interconnected Tableau dashboards analyzing 5,000+ sales and customer records, delivering actionable insights on sales trends and customer behaviors to drive data-informed decisions.
Created Sales Dashboard with KPI overview, showing 10% year-over-year growth in total sales and 15% increase in profit margins, enhancing sales trend analysis and performance tracking.
Designed Customer Dashboard with metrics on customer segmentation and loyalty, identifying top 10 customers by profit contribution, which supported targeted customer retention strategies.
Implemented dynamic filters by product category and location, increasing user engagement with tailored insights and boosting analysis flexibility by 35%.
Streamlined navigation between dashboards with interactive icons, enhancing user experience and data exploration efficiency by 40%.