User Engagement Improvement of Zameen, Pakistan's Zillow

1. Reduced churn rate by 25% on Pakistan's largest property platform by identifying pain points for users aged 25-32, implementing A/B testing, and developing an analytics feature to boost daily app engagement.

To address the high churn rate, I began by conducting in-depth user research, focusing on the primary demographic of users aged 25-32. By analyzing behavioral data and conducting surveys, I uncovered key pain points, such as cumbersome property search experiences and a lack of transparency in communication with agents. Using these insights, I designed targeted solutions, including a revamped search filter system and improved agent ratings. To validate these improvements, I implemented rigorous A/B testing with a sample group, iterating on feedback and optimizing features for performance. Additionally, I introduced an in-app analytics dashboard for users to track their property interests and engagements, which significantly enhanced the overall user experience. These efforts collectively reduced churn by 25%, boosting app engagement and retention.

2. Engineered personalized content recommendations based on behavioral data, resulting in a 20% lift in user engagement and a 25% increase in the DAU/MAU ratio.

To improve content relevance and increase user stickiness, I spearheaded the development of a personalized recommendation engine. By leveraging behavioral data such as search history, saved properties, and engagement patterns, I worked with the data science and engineering teams to create an algorithm that surfaced relevant listings and content tailored to individual user preferences. This feature dynamically adjusted recommendations in real time, providing a curated experience for users each time they opened the app. The results were remarkable, with a 20% surge in user engagement and a substantial improvement in the DAU/MAU ratio, which grew by 25%. The personalization feature not only improved the user experience but also contributed to higher retention and long-term loyalty.

3. Collaborated closely with engineering, marketing, and customer success teams to drive product enhancements and optimize user retention.

Effective cross-functional collaboration was at the heart of my success in driving product improvements. I facilitated regular alignment meetings with engineering teams to prioritize and execute feature development, ensuring all deliverables aligned with user needs and business goals. By partnering with marketing, I ensured that new features were promoted effectively through user education campaigns, email notifications, and in-app messages, driving adoption rates. Simultaneously, I worked with the customer success team to address user concerns in real-time, leveraging their feedback to refine product features and resolve issues that negatively impacted retention. This holistic approach fostered a seamless communication loop between teams and users, driving continuous product enhancement and ensuring that retention metrics consistently improved.