Enhanced Lead Generation and User Experience for YouCater

Achieved a significant 20% increase in lead generation for YouCater, an online catering marketplace, by identifying and addressing key pain points in the user journey. Conducted in-depth research and user interviews to understand the challenges faced by customers and caterers during the inquiry and quotation process. Leveraged these insights to optimize the platform’s chat experience, enabling seamless communication between users and caterers.

Introduced advanced and user-friendly quotation tools, which streamlined the process for caterers to respond quickly and accurately to customer inquiries. This not only reduced response times but also enhanced customer satisfaction by providing faster and more personalized service. Worked closely with engineering and design teams to ensure the tools were intuitive and aligned with user needs.

Collaborated with the marketing team to highlight the improved features through targeted campaigns, driving user adoption and retention. By combining product enhancements with data-driven decision-making, successfully positioned YouCater as a more efficient and user-centric platform, resulting in a measurable boost in lead generation and overall platform engagement.