Świat Podłóg (World of Floors) — Rebranding & Web

We kept the heart of a family business alive in the new branding and website we built for Świat Podłóg (World of Floors) flooring showrooms.

Świat Podłóg (World of Floors) has been on the market since 1992. Our task was a comprehensive rebranding - one that honors that heritage while bringing the company into the era of modern design.

We developed a new communication strategy and visual identity that refreshed the brand's image not only online, but above all across its network of Warsaw showrooms. We implemented a dedicated WordPress-based platform that combines elegance with the functionality of a product catalog. The result? A cohesive premium image that builds trust among customers and architects - proving that tradition and modernity can go hand in hand.

We built our work around a "Digital-to-Showroom" strategy.

Rebranding: We created a refined color palette (natural greens, black, white) and a new logo that communicate closeness to nature and premium quality.

Custom Web Design: We designed and built a website that works like a virtual showroom. Clear product pages, inspiring project galleries, and an easy showroom locator support purchase decisions.

Omnichannel Experience: Our design system was carried over into the physical showrooms, creating a sense of freshness and consistency at every brand touchpoint.

Long-term Partnership: As a strategic partner, we continuously develop the brand's visual presence, responding to evolving market needs.