Bartycka Home Center — Naming & Rebranding

We gave a new identity, and a new life to Bartycka Home Center, one of the largest interior design destinations in the region.

Bartycka Home Center is a Warsaw landmark with over 30 years of history: 120 showrooms and 20,000 m² of exhibition space in the Mokotów district, where furnishing a home stops being a marathon across the city and becomes a single, inspiring visit. Our task was to give this destination a name and a brand that match its scale.

We developed a new name and a complete visual identity that brings together 120 showrooms under one strong, coherent brand. From the brand book, through wayfinding across 20,000 m² of space, to billboard campaigns visible across Warsaw - we built a system that works at every scale. The result? A 30-year-old shopping destination transforming beyond recognition and gaining a whole new life.

We built our work around an "Evolution in Stages" strategy - a phased transformation that lets the center change without ever closing its doors.

Naming & Rebranding: We created a new name and visual identity that position the center as a modern interior design destination while respecting three decades of history.

Brand Book: We codified the entire identity into a comprehensive brand book - a single source of truth that keeps 120 showrooms speaking one visual language.

Wayfinding: We designed a navigation system for 20,000 m² of exhibition space, turning a complex of 120 stores into an intuitive customer journey.

Campaigns & Collateral: From billboard campaigns and trade fair designs to advertising materials and email signatures - we delivered every touchpoint a brand of this scale needs.

Phased Implementation: As a strategic partner, we roll out the changes in stages, so the transformation strengthens the business instead of disrupting it.