ŚWIAT PODŁÓG – Rebranding & website

We kept the heart of a family business alive in the new branding and website we built for Świat Podłóg flooring showrooms.

"Working with WEBRACE was a great success. The team built our new website and delivered a professional rebranding"

"...of our company - something that, after all these years, was definitely overdue. We appreciate their full commitment, excellent communication, and truly professional approach to every stage of the project. Thank you for a result that fully met our expectations."

Paweł Dąbrowski

CEO Świat Podłóg

SCOPE

UX/UI Design

WEBDESIGN

STRATEGY

BRANDING

WORDPRESS DEVELOPMENT

DESIGN PARTNERSHIP

BRANCH

Home & Living

TEAM

Designer, Front-End Developer, Content Manager

0%

of customers research a brand online before ever visiting a showroom.

0%

of buyers judge a company's credibility by the design of its website.

0 out of 3

purchase decisions are made before the first conversation with sales.

Świat Podłóg has been on the market since 1992. Our task was a comprehensive rebranding - one that honors that heritage while bringing the company into the era of modern design.

We developed a new communication strategy and visual identity that refreshed the brand's image not only online, but above all across its network of Warsaw showrooms. We implemented a dedicated WordPress-based platform that combines elegance with the functionality of a product catalog. The result? A cohesive premium image that builds trust among customers and architects — proving that tradition and modernity can go hand in hand.

Solution:

We built our work around a "Digital-to-Showroom" strategy.

Rebranding: We created a refined color palette (natural greens, black, white) and a new logo that communicate closeness to nature and premium quality.

Custom Web Design:

We designed and built a website that works like a virtual showroom. Clear product pages, inspiring project galleries, and an easy showroom locator support purchase decisions.

Omnichannel Experience: Our design system was carried over into the physical showrooms, creating a sense of freshness and consistency at every brand touchpoint.

Long-term Partnership:

As a strategic partner, we continuously develop the brand's visual presence, responding to evolving market needs.