Heva | Website Copywriting + Voice Refinement

Heva Health is revolutionizing virtual care by delivering personalized wellness plans tailored to individual lifestyles and needs. Our mission is to empower you to reach your health goals through a seamless, connected wellness journey.

Key Objective: Create a compelling verbal identity that communicates Heva's innovative telehealth solutions across all digital channels.

Verbal Identity & Tone of Voice Development

Full Website Copy

Launch Email Copy

SMS Campaign

Social Media Captions

Google Ads

I crafted a robust verbal identity for Heva Health that emphasizes our commitment to personalized wellness. The tone is supportive and empowering, reflecting our dedication to enhancing every individual's health journey.

Brand Heart: Clearly defined purpose, vision, mission, and values.

Storytelling: Showcasing member success stories and their journey towards better health.

Tone Guidelines: Language that resonates with health-focused individuals, with variations for educational content, promotions, and customer interactions.

Brand Voice Chart: Articulating Heva Health's values, voice characteristics, and communication style.

With the verbal identity in place, I developed SEO-optimized website content that establishes Heva Health as a premier choice for personalized virtual care. The content guides users in understanding how our services can enhance their wellness journey.

Home Page: Emphasizes Heva's innovative approach and personalized wellness support.

Research Pages: Details the comprehensive range of treatment pathways, highlighting the benefits of custom health plans.

Success Stories: Features testimonials and success metrics to build trust and inspire potential clients.

Developed a launch email to introduce subscribers to Heva’s enhanced services and refreshed brand identity. The SMS campaign effectively re-engages the audience, highlighting key benefits.

Ongoing efforts include crafting engaging social media content to foster community interaction and writing Google ad copy aimed at driving traffic and generating leads.

📲 Contact me here, or by email at hello@bywrite.com and let's make your brand thrive together.