Toggl | Website Copywriting + Voice Refinement

Toggl, a leader in time tracking solutions, aimed to enhance its brand identity and bolster its digital presence. By offering intuitive time management tools with customizable reporting, Toggl sought to attract new users while retaining existing ones.

Key Objectives: Create a compelling verbal identity that communicates Toggl’s innovative time-tracking solutions across various digital channels.

Development of Verbal Identity & Tone of Voice

Creation of Comprehensive Website Copy

Crafting of Launch Email Campaign

Design of SMS Campaign Strategy

Writing Engaging Social Media Captions

Creation of Targeted Google Ads

I developed a strong verbal identity for Toggl, highlighting its role as a trusted partner in productivity. The tone was crafted to be engaging, supportive, and efficient, reflecting Toggl’s dedication to user experience and innovation.

Brand Essence: Defined Toggl’s purpose, mission, and core values focused on productivity and ease of use.

Storytelling: Centered on user success stories and productivity improvements.

Tone Guidelines: Developed language targeting professionals seeking efficiency, with variations tailored for different platforms.

Brand Voice Chart: Detailed Toggl’s communication style and values.

User Persona: Identified key demographics, needs, and challenges to align Toggl’s solutions with user expectations.

With the verbal identity in place, I wrote SEO-optimized website copy positioning Toggl as the go-to choice for intuitive time tracking. The content educates users on maximizing productivity through Toggl’s seamless tools and integrations.

Home Page: Showcases Toggl’s innovative features and user-centric approach.

Features Page: Details the integration of customizable tools for effective time management.

Testimonials: Highlights user reviews to build trust and encourage new sign-ups.

I crafted a launch email to announce Toggl’s enhanced features and updated brand image, inviting subscribers to discover the benefits. The SMS campaign was designed to effectively re-engage and inform users.

Ongoing efforts included writing captivating social media captions to drive community engagement and creating Google ad copy aimed at increasing traffic and generating leads.

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