Nutrisense | Website Copywriting + Voice Refinement

📬 The Brief

Nutrisense, a pioneer in health management, sought to redefine its digital identity and strengthen its online presence. Nutrisense wanted to attract and engage new and current members. They offered real-time glucose monitoring with expert guidance.

Key Objective: Develop a powerful verbal identity that communicates Nutrisense’s cutting-edge health solutions across digital platforms.

✨ Verbal Identity & Tone of Voice

I established a strong verbal identity for Nutrisense, emphasizing its leadership in personalized health. The tone is designed to be empowering, insightful, and supportive, mirroring their commitment to innovation and customer care.

Brand Heart: Purpose, vision, mission, and values.

Storytelling: Highlighting member success stories and the journey towards better health.

Tone Guidelines: Language that resonates with health-conscious individuals, tone variation across educational content, promotional materials, and customer support interactions.

Brand Voice Chart: Because we value..., our voice is..., our communication is + is not.

Customer Avatar: Understanding member demographics, needs and desires, pain points, and how Nutrisense addresses them.

With the verbal identity established, I crafted SEO-friendly website copy that positions Nutrisense as the premier choice for personalized health monitoring. The content guides users in understanding their health through Nutrisense’s advanced tools and expert support.

Home Page: Emphasizes the innovative approach and personalized support offered by Nutrisense.

Solutions Page: Details the unique blend of technology and expert guidance, highlighting the benefits of continuous glucose monitoring.

Success Stories: Showcases testimonials and success metrics to build credibility and inspire potential members.

To highlight service enhancements and a refreshed brand identity, I developed a launch email inviting subscribers to explore Nutrisense’s benefits. The SMS campaign was crafted to re-engage the audience effectively.

Ongoing efforts included creating engaging social media captions that foster community interaction and writing Google ad copy aimed at driving traffic and generating leads.

📲 Contact me here, or by email at hello@bywrite.com and let's make your brand thrive together.