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Not your average pet brand. This project explores the identity of a fictional dog snack brand with more attitude than tail wags. We imagined a world where dogs don’t just fetch—they brunch, pose, and roll their eyes when the snacks take too long. From editorial-style visuals to ironic copywriting, every detail was crafted to feel bold, stylish, and snack-obsessed. The visual system plays with a warm, minimal palette—orange as the hero, pink and green as accents—and a clean, playful tone. The typography is sharp but approachable, like a dog that knows it’s cute and still demands your food. This isn’t about obedience. It’s about personality. And snacks. Always snacks.