Düa+Labs - Visual Identity
Bong Studio
/SPA/
Dua+Labs buscaba diferenciarse en un mercado saturado de azules farmacéuticos y marcas sin personalidad. Desarrollamos un sistema visual que balancea confianza científica con cercanía humana através de una paleta vibrante, tipografía clara y aplicaciones pensadas para ecommerce y marketplaces. Una identidad lista para posicionar la marca de suplementos para la vida real en Chile, México y LATAM.
/ENG/
Dua+Labs needed to stand out in a market saturated with pharmaceutical blues and generic brands. We developed a visual system that balances scientific trust with human warmth through a vibrant palette, clear typography, and applications designed for e-commerce and marketplaces. An identity ready to position the supplement brand for real life in Chile, Mexico, and LATAM.
Year: 2025
Brand: Düa+Labs
Creative Direction: Marcos Cousseau
Brand Desing: Maria Lopez
Logo: BuilderLatam
Marketing Lead Builder Latam: Rosario Pavez
Bong Studio, Bahia Blanca, Buenos Aires, Argentina.
bongstudio.ar // Follow us on Instagram
Thanks for watching!
Like this project
Posted Jun 23, 2026
Brand identity system for Dua+Labs, a premium supplement brand launching in Chile and Mexico. The challenge was to break away from generic pharmaceutical aesthetics and create a visual system that balances scientific credibility with human warmth—transmitting "quality you can verify" while positioning Dua+Labs as the supplement brand for real life.
