Domus Aedes: Crafting a Luxury Property Empire
Ray Loop
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Posted Nov 3, 2025
As the brand developer for Domus Aedes, I crafted a complete identity for this innovative property management brand, including guidelines and a sleek website.
ABOUT DOMUS AEDES
Domus Aedes revolutionizes property management by blending top-tier hospitality, AI-driven tech, and prime locations to boost rental income for owners and create unforgettable stays for guests. Services include dynamic pricing, live performance dashboards, personalized concierge, and modern amenities like high-speed Wi-Fi and fully equipped kitchens. Targeting savvy travelers aged 25-55—digital nomads, executives, and families—the brand promises luxury, convenience, and local perks through exclusive partnerships.
STORY BEHIND THE PROJECT
It all started when a visionary property investor approached me, frustrated with outdated rental management. Inspired by ancient Roman "domus" (homes) and "aedes" (temples), we dreamed up a brand that treats every property like a sacred sanctuary. Drawing from my passion for luxury design, I transformed their idea into a modern empire, merging timeless elegance with cutting-edge tech to make rentals feel like high-end escapes.
DESIGNER's CHALLENGE
The biggest hurdle was balancing luxury sophistication with tech-forward innovation without overwhelming the user. I had to ensure the brand felt exclusive yet approachable, incorporating subtle Roman motifs into a clean, modern aesthetic. Juggling AI integrations for the website while keeping it intuitive tested my skills, but the result? A seamless design that elevates the brand's premium vibe and drives client engagement.