Persian Cat Cattery Surabaya | Visual Branding Strategies

Kucing Persia Surabaya is a persian cat cattery and pet shop based in Surabaya, Indonesia. Is a. family business that grew for more than 5 years. This cattery need a visual branding update that could boost their business recognition. The visual looks represent playfulness with some illustrations.

The owner wanted to have a mascot, so they sent right to me their very first cat photo. They want it to be the icon of the logo. 

The selected final logo is the voted results of clients and discussion with the designer. The problem of this logo, the visibilty is a little bit poor. So, I decided to create logograph based from main logo form.

To enhance the playful mood, I created some illustrations about cat and things.

The usability of branding could be seen with these mockups attached that show you how the visuals are being placed into printed or digital materials.