About the Brand

At DRAD Aesthetic Clinic, we believe that your skin is a priceless asset that deserves the utmost care and attention. As an oasis of beauty and well-being, DRAD knows that every individual is unique, and so are their aesthetic goals. Providing personalized, comprehensive solutions to help you achieve the results you desire.

Our approach is rooted in a deep understanding of the latest advancements in skincare and aesthetics, all while prioritizing your comfort, safety, and well-being on your journey to radiant, healthy skin.

Brand Concept

The key to creative direction is based on these words:

Prioritizing your comfort, safety, and well-being on your journey to radiant, healthy skin.

We know that comfort, safety, and well-being are the things that are important to be grateful for. From that, we developed neutral, elegant, and natural as the keywords to visualize what we want to aim for and visualize the logo and its identity.

By combining the brand's name and cross symbol that often means as a medical sign, we created this final logo.

It's about creating a safe place to encourage people to love themself for their skin and educate people about caring for their skin because it is their priceless asset.

Color Palette

By embracing the theme of neutral and skin, we create a color palette that resembles beauty of the skin and natural elements.

The Implementation

We created the visual identity implementations based on their needs as aesthetic clinic such as bag, packaging, stationary, and social media design.